In April 2014, Duracoat Spray for Change partnered with the Arts Council (ArtsCo) and Friends of the Arts (FOTA) of the International School of Kenya for another innovative urban art project. With a shared vision to support art and culture initiatives in disciplines such as theatre, visual arts and music, Spray for Change joined the School for perhaps its most ambitious mural project to date. The assignment: to inspire and engage diverse student groups of all ages to come up with murals to cover more than 300 metres of hoarding that surround a new construction at the school, at the same time nurturing creativity, innovation and unconventional design.
A full day urban art workshop with small groups was conducted at the School by artists Wise Two, Swift9, Kerosh and Felok, who also produced the inaugural mural, ‘Tree of Knowledge’. An interactive session enabling students to paint using both conventional and spray paints was held. Youth were unmistakably intrigued by the art installation, taken aback by the variety of artistic techniques and the meticulous attention to detail involved, a fact not many relate to graffiti art. ‘As a brand, Duracoat strives to be bold and innovative in all our initiatives,’ said Basco Paints’ Head of Marketing, Altaf Jiwa. ‘It is our hope Spray for Change will inspire a new generation of young artists to experiment and express their creativity in new and different ways,’ he added.