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Cover Story

Basco Paints Nurtures Urban Art Through The Duracoat Spray For Change Project

Volume 12, Issue 2  | 
Published 09/10/2015
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The Airport Transformation

The project that kick start the Spray for Change revolution. We brought 10 talented artisans together who shared a passion for graffiti art and a vision for change. We gave them a unique canvas, the Jomo Kenyatta International Airport, to express their idea of a New Kenya. It was the perfect canvas to showcase this new nation to Kenyans from all walks of life, as well as international visitors. We captured the project as it unfolded and shared their vision with the world.

In February 2013, Basco Paints pioneered an exciting art initiative at the Jomo Kenyatta International Airport in partnership with leading Kenyan graffiti artists. The project, called ‘Duracoat Spray for Change’, was part of a Corporate Social Responsibility initiative by Basco Paints and involved art elements and a campaign targeted to Kenyans through electronic, print and digital media during the country’s time of pre-election transition. It publicised the talents of 10 young urban artists and was created as a means to promote urban art by prominently showcasing it on an international scale.

The entire project was filmed and documented. Swift9 won the competition having received the highest number of public votes, and a prize package worth Kshs 250,000 from Basco Paints.

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The Duracoat Spray for Change JKIA project morphed into a colourful movement and its artists began expressing their different perspectives of positive change across the country and the world on various, exciting ‘canvases’. Basco Paints’ Managing Director, Mr Kamlesh Shah, describes it as an initiative that is ‘unique, bold and fresh’. ‘Basco Paints has decided to develop a project that reflects the brand’s values of creative excellence, innovation and the support of worthwhile community development initiatives,’ he explained.

Last modified on Saturday, 10 October 2015 01:50

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