Awaaz researches, records and disseminates information on the South Asian community in East Africa, and in Kenya in particular, and acts as a catalyst to record the history, and establish linkages with the Indian subcontinent and the South Asian Diaspora in the United States, Canada and the United Kingdom.

Awaaz responds to a need for a publication that fosters serious debates within the Kenyan South Asian community and is meant for a general audience.  It focuses on analyses of social processes rather than reporting of news events.